Author Archives: admin

Quality Score for AdWords

Starting an AdWords campaign is mandatory to comply the keywords quality score, so to match at best ? keywords with landing page experience and the expected CTR. The better ? it will be such triangle, the best ? will be SEA and SEO positioning. Image below is showing such relation, referring to an important research, and is supplying several tips about […]

Digital marketing yes, digital marketing no…?

Quite often companies are wondering if it has sense to invest in digital marketing, specifically in Google Ads. Here following you have last survey by statcounter in which Google search engine is used, in italian market (you can switch to any country), in 96,32% of cases, followed by Bing at 2%. What’s more, computers and mobile phones […]